Every website seeks to encourage visitors to do something, whether it is place an order, make a donation or signup to a mailing list. But how do you do that without alienating users? After all, we now live in a world where one disgruntled customer can destroy a brand. This video masterclass will teach you the secrets.
In this masterclass, User Experience Consultant Paul Boag will teach you the conversion boosting secrets he has shared with companies such as Sony, Nestle and L'Oréal. Secrets that are applicable whatever the size of your business. By the end of this 30+ lesson video course you will:
Understand decision making
Run better user research
Combat cognitive load
Persuade without alienating
Create better calls to action
Have a program of site improvement
In short, you will be perfectly equipped to start improving your conversion rate immediately.
If you demand conversion at all costs or quick wins, then this course is not for you. But if you are looking to build long-term, highly performing websites, then you are in the right place.
Entrepreneur or Product Managers
Maybe you are a UI Designer attempting to create more compelling interfaces. Perhaps you a Marketer trying to encourage more sign ups. Or possibly you are an Ecommerce Manager or Entrepreneur hoping to increase online orders.
Whatever the case this masterclass will provide you with the practical advice to improve the conversion rate in an ethical and sustainable way.
Paul Boag is a user experience consultant, author and speaker. He helps organisations as diverse as Sony, Doctors Without Borders, Nestle and Oxford University enhance their user experience and improve their conversion. Paul has written five books and speaks around the world. He is also a passionate and well-respected advocate for digital best practice via workshops, blogging and his award-winning podcast.
Sign up for this masterclass and you will get:
"I’ve never taken home so much knowledge from a course before. Paul was an excellent trainer, full of knowledge and keen to learn about my business so as to make the session as useful as possible. Highly recommended."
- Alex Summer, John Greed Jewellery
Is this class worth the money? It is a fair question and results will vary. When Paul applied these principles to the Wiltshire Farm Food's website, he increased their conversion rate by 100x over five years.
However, take a moment to ask yourself what would happen if this masterclass was able to improve your conversion rate even slightly. How much would that be worth to your business over a year? Would that cover the cost of the course? If the answer is yes, then the course must be worth the money.
If you are unsure, then remember that Paul is offering a 30-day unconditional return policy. Just email him, and he will refund your money, no questions asked. With that kind of guarantee, you have nothing to lose.
"Paul is one of the smartest, most passionate, most generous people I know in the web / online industry. He is truly committed to helping organizations become simpler and more customer-centric."
- Gerry McGovern, Author of Transform
Absolutely. If you want to sign up multiple employees from your company, we can certainly offer you a discount.
To find out more about how bulk discounts and unlimited licensing works, please email firstname.lastname@example.org.